What is Zone Heat?
It’s really a simple concept that is practiced widely in many other parts of the world. The basic premise is... “Turn back the central heating system and use zone heaters for additional warmth in the rooms used most often”.
Zone heating focuses on three basic premises to reduce your total home heating costs.
• Reduce the size of the total area being heated
• Reduce the length of time that a specific area is being heated
• Use high efficiency appliances to heat your home
By turning back your central heating system and replacing that heat in select areas for selected parts of the day with zone heaters that operate at higher efficiency, you can reduce your total home heating costs.
How can I save with Zone Heating?
Do you remember the basic premise - "Turn back the central heating system and use a zone heater for additional warmth in the rooms used most often”.
According to the U.S. Department of Energy, the average homeowner can save 3% for each degree the central heating system is turned back. Imagine, turn back the thermostat from 78º to 68º and save 30%! That could be $500 or more for many homeowners! This easily offsets the initial cost of more zone heaters, making zone heat “a wise investment”.
Add zone heaters to the rooms used most often and many homes could turn back the thermostat even further.
Zone heating can provide many other benefits:
• Most kerosene and electric zone heaters are portable allowing the user to move the heat from room to room.
• Gas and kerosene heaters are 99% fuel efficient versus central heating systems that may operate with as little as 60% efficiency.
• Many zone heaters have a low initial cost that can be offset in fuel savings in just one heating season.
• Kerosene & electric heaters require no installation
• Kerosene and LP gas can be purchased in small quantities compared to hundreds of dollars to fill a central heating system tank.
• Kerosene and gas heaters require no electricity - keeping families and homes safe and warm during winter power outages.
• Zone heaters are available in a myriad of designs, styles and fuel. From $15 electric heaters to $1000 gas fireplaces, there’s one to help almost every family.
For a "Retailers Guide to Profitable Merchandising of Zone Heating Products", please click here.
For prepared zone heating ad slicks, please click here for page 1, click here for page 2.
For radio ad ideas, please click here.
KEEP IT IN STOCK!
With record demand expected for zone heating products, we encourage all retailers to carry enough inventory to get through the winter. This will help you avoid spot shortages.
WHY DO THEY BUY?
We recently called several hundred consumers who returned warranty registration cards for various zone heating products. The findings are surprising and should be taken into consideration in your marketing plans.
Why did you buy this brand or model?
- Perceived Quality/Value 35%
- Helpful store personnel 28%
- Product features 21%
- Price 16%
ONLY 16% BASED THEIR DECISION ON PRICE! Consumers want quality products and they'll buy them from knowledgeable salespeople. ARE YOU PROMOTING THE RIGHT STUFF?
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