What is Zone Heat?
It’s really a simple concept that is practiced widely in many other parts of the world. The basic premise is... “Turn back the central heating system and use zone heaters for additional warmth in the rooms used most often”.
Zone heating focuses on three basic premises to reduce your total home heating costs.
• Reduce the size of the total area being heated
• Reduce the length of time that a specific area is being heated
• Use high efficiency appliances to heat your home
By turning back your central heating system and replacing that heat in select areas for selected parts of the day with zone heaters that operate at higher efficiency, you can reduce your total home heating costs.
For a "Retailers Guide to Profitable Merchandising of Zone Heating Products", please click here.
For prepared zone heating ad slicks, please click here for page 1, click here for page 2.
For radio ad ideas, please click here.
KEEP IT IN STOCK!
With record demand expected for zone heating products, we encourage all retailers to carry enough inventory to get through the winter. This will help you avoid spot shortages.
WHY DO THEY BUY?
We recently called several hundred consumers who returned warranty registration cards for various zone heating products. The findings are surprising and should be taken into consideration in your marketing plans.
Why did you buy this brand or model?
- Perceived Quality/Value 35%
- Helpful store personnel 28%
- Product features 21%
- Price 16%
ONLY 16% BASED THEIR DECISION ON PRICE! Consumers want quality products and they'll buy them from knowledgeable salespeople. ARE YOU PROMOTING THE RIGHT STUFF?
NEW PRODUCTS
World Marketing of America, Inc. continues to be a leader in introducing smart solutions
for today’s heating challenges. Here are a few examples of our latest additions.
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240 Volt Electric Workhorse
The EUH1240 provides heavy duty heat in a portable design. Offering 13,650 BTU’s this 240-volt heater is ideal for workshops, garages, warehouses, farm and more. Easy to move from site to site, it includes an adjustable carrying handle, rugged steel construction, grounded power cord, and requires no installation. Includes automatic thermostat and built-in fan. Perfect for large heat output in seconds! |
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Heavy Duty Utility Heater
The EUH422 features a new hi-tech pivoting design to direct the heat where it’s needed most. This portable heater comes with a built-in carrying handle for easy transport. They sturdy steel construction makes this heater perfect for use in basements, garages and more! An energy miser thermostat saves you money on heating bills as well. |
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Quartz Whole Room Heating
The EQH231 offers the latest technology in quartz heating. Designed for whole room heating with dual-glowing heating elements, an aluminum reflective panel and a wave-style deflector panel to distribute warmth evenly. Completely portable and equipped with safety tip-over and overheat shut-off for maximum safety. Constructed to provide years of comfort with replaceable heating elements and heavy duty cabinet design. Comfortable radiant heat in an instant! |
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THE MONTCLAIRE (EF8035R)
The Montclaire provides instant warmth and charm to almost any room. Featuring distinctive “Old English” styling, built-in thermostat, heat-circulating blower and hand-held remote control, this full-size fireplace offers both beauty and convenience. Requires no vent, no chimney, no fuel and no costly installation. Just plug it into any standard 120-volt outlet for year-round use. Flame-only option for times when you want the look of a fire without the heat. Available in neutral coffee glaze finish to match almost any décor.
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THE KENSINGTON (EF6435R)
The Kensington electric fireplace is a beautiful addition to our existing line-up of beautiful electric fireplaces. Featuring a sleek contemporary mantel design, this fireplace adds style and warmth wherever you need it. Perfect for condos, apartments, bedrooms…almost anywhere! Includes built-in thermostat, heat-circulating blower and hand-held remote control. Available in coffee glaze finish. |
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THE KENSINGTON CORNER (EFC6436R)
For those looking for something different, the Kensington also comes in a corner unit. Provides the same design and features of the original Kensington, with corner styling and an oak finish. |
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NEW DUAL FUEL
The latest technology in vent-free gas appliances, dual fuel products are compatible with both natural gas and liquid propane so that you don’t have to worry about getting the wrong gas type! Each model includes a separate regulator and oxygen depletion-sensing pilot assembly for both natural gas and liquid propane. Simply select the correct fuel type on the heater itself before installation. Dual fuel models are currently available in stoves, fireplaces and log sets.
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VALUE!
Reconditioned kerosene heaters are an excellent way to keep warm without investing a lot of money in a new heater. These used heaters have been thoroughly tested and repaired to ensure “like-new” operating quality at a fraction of the cost of a new heater. Includes a 30-day over-the-counter warranty to give you complete peace of mind. Approved for indoor use and available in both convection and radiant styles to fit just about any room in your home.
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